Shadow Boxing

SEMESTER — Fall 2023

CLASS — Branding Systems

This project was a semester-long group project, in which we were assigned a group to propose a company that could be established in downtown Birmingham and create a brand identity for it. Shadow Boxing is a class-based boxing gym where customers can come and take a group boxing class for a unique morning work out.

Daley O’Brien (me) — Proposal design, App, and Merchandise

Katelyn McCoy — Branding, Pitch Deck, Posters, Proposal writing

Emily Singleton — Information card, Website, Proposal writing

Jay Underwood — Animated logo, Social Media, Proposal writing

Project credits —

APP Mockups

Merch Mockups